Usually all the questions in step 2 make this part fluid and easy, but there are times when our clients want some revisions and then we have to go back and do some testing and re-creating.
This is one of the hardest forms of design, where you have to be mathematical about all decisions, but at the same time, forget everything that you have learned. Typography and layout is an envolving form of visual language, as a design, I have the power to change it, but I also have to be very aware of the new direction all media is going.
Everyone wants to look professional and special. The fun part of web design is learning the personality of your client, and trying to find a look and feel that clearly communicates the brand.
I always start with learning about the product and the users. It's important to understand the goals of the company and the current painpoints of the product. There are so many applications and design methodologies out there, the trick with UX/UI is finding the perfect visual language and experience that communicates the message of your product and markets with a sense of uniqueness.
I am a problem solving jack of all trades with an undergrad degree from RISD. I have been working in visual design and communication for almost a decade. I started as a video editor and then delved into web/print design and development. During my master's program I got so excited about 3D that I immediately started looking for work in that field. I worked for almost 5 years at a 3D software company as a senior UX/UI and visual designer. We had 4 different applications, but one of them was going through a total redesign, I worked on the UI, the iconography, tutorials, and documentation. I also had to manage 3D artists to create a content library. I am currently a creative director at JU LLC where we take on a variety of different types of projects.Get in Touch