UX/UI For Fitness App/Website

ux/ui. Logo Design. Adobe.

BACKGROUND
David's Fitness is a multipurpose health website that takes on a wholistic approach to working out and body training.
David wanted to create a simple site that directs his clients to easy workout for each part of the body. His branding is all about the Starling bird.


DEMOGRAPHIC
men and women: 18-55
individuals interested in staying in shape and getting healthy


USER PERSONAS
Student
Adult Seeking Health Advice
Injured Individuals that want to stay in Shape
Athletes
Retired Athletes
New to Workouts/Health


GOALS
Position Correctly
Tie in all platforms
Create a simple website,
Logo
Edit quick videos for each workout
Use color to define different parts of the body
Video Sales and Distribution
Awareness


STRATEGY
Educate people about general health techniques and promotion of Davids Business. Also promote his new podcast (which hasn't started yet)


KEY FEATURES
a. understand important basics of working out
b. find workout variants for each body part
c. understand the importance of other aspects of your lifestyle

TIMEFRAME
one week